Lindsey Westendorf: The Vision Behind Smoothe & Co.
Transforming Skincare and Wellness in Raleigh, NC
Lindsey Westendorf’s passion and expertise have made Smoothe & Co. a leader in the Raleigh skincare and aesthetics industry. She recently started taking clients again and is thrilled to be back doing what she loves. Join the journey to healthier, glowing skin!
In the heart of Raleigh, North Carolina, Smoothe & Co. has become a beacon for exceptional skincare, self-care, and confidence. Behind this thriving business is Lindsey Westendorf, a dedicated entrepreneur with a passion for esthetics, wellness, and empowering clients to look and feel their best. Here’s the story of Lindsey, her journey, and how Smoothe & Co. is redefining the beauty and wellness experience.
A Vision Rooted in Passion and Expertise
Lindsey’s journey into the skincare world began with a desire to make a difference in people’s lives. Armed with a license in esthetics, she combined her love for skincare with her innate ability to connect with people. Her background (of serving people) provided her with a deep understanding of how physical and emotional well-being are interconnected—a philosophy that shapes every aspect of Smoothe & Co.
Since its inception, Lindsey has been committed to creating a space where advanced skincare treatments meet a personalized and welcoming approach. Her expertise, coupled with a keen eye for innovation, has transformed Smoothe & Co. from a small venture into a thriving and award-winning local storefront, serving the Raleigh community with exceptional care and professionalism.
The Smoothe & Co. Difference
Smoothe & Co. is more than just a spa—it’s a sanctuary where clients can achieve their skincare goals while embracing self-care. Lindsey’s approach focuses on delivering customized treatments backed by science and performed by a team of highly trained professionals.
Signature Treatments Include:
- Microneedling and Chemical Peels: Targeting fine lines, acne scars, and skin texture with precision.
- Enhancements: We have also recently added heated hand mitts to our 60+ minute facials, along with add-ons such as scalp massage and high-frequency to relax you even more into bliss.
- Dermaplaning: For instant exfoliation, a silky-smooth finish, and deeper product penetration.
Lindsey ensures that every treatment reflects her high standards of care, blending luxury and results to exceed client expectations.
Empowering a Team of Experts
Lindsey believes that a business is only as strong as its team. She has cultivated a tight-knit group of professionals, including:
- Erin Carver (Spa Director): With Smoothe & Co. since 2018, Erin leads with unmatched expertise and dedication.
- Stephanie Stanton and Kelsey King: Both bring passion and skill to their roles, ensuring every client feels valued and cared for.
- Shonna McLean (Bright Sky Aesthetics): An exceptional nurse practitioner with her business located inside of Smoothe & Co. specializing in aesthetic injections, further elevating Smoothe & Co.’s offerings to their clients.
Continuous education is a cornerstone of Lindsey’s leadership. The team engages in quarterly trainings to stay at the forefront of industry trends, ensuring clients receive cutting-edge care.
A Commitment to Excellence and Community
Lindsey’s dedication extends beyond her business. She’s deeply invested in the Raleigh community, consistently supporting local initiatives and fostering client relationships built on trust. Her ability to blend science, innovation, and warmth has earned Smoothe & Co. a reputation as a premier skincare destination.
Looking to the Future
Under Lindsey’s leadership, Smoothe & Co. continues to grow, introducing new treatments and seasonal specials that align with clients’ evolving needs. Lindsey’s vision is to make skincare accessible and results-driven while offering an unforgettable experience.
Visit Smoothe & Co. Today
At Smoothe & Co., Lindsey Westendorf has created a space where science meets self-care, and results meet relaxation. Whether you’re seeking transformative skincare treatments or a place to unwind, Smoothe & Co. offers something for everyone.
Discover the Smoothe & Co. difference—book your appointment with her today and let us help you achieve your skin goals.